+62%
Merchants with an active benefits club measure 62% higher lifetime value than merchants with only the stamps mechanic.
Benefits club — more than stamps: being a member is worth something
Define multiple perks for "being a member" of the merchant. Permanent discounts, early access, events, cross-merchant benefits.
Operations
Benefits Club
The Benefits Club is an umbrella program richer than the classic "X stamps = free coffee" mechanic. The merchant defines multiple perks a customer gets from being a member of the club: 10% permanent discount, early access to new products, birthday gift, invitation to private events, cross-benefits with allied merchants. Membership is the axis, not the stamps mechanic. Plan upsell vector: merchants with a club have significantly higher LTV.
How it works
Merchant defines the club perks
3-7 configurable perks: permanent discount %, birthday gift, private events, exclusive products, alliances with other merchants.
Customer joins the club when activating their card
By default all customers are "members". Optional: premium club that requires X visits or ticket > Y to access.
Perks visible on their wallet card
The card lists the active perks of the month. Automatic push when there is an event or a new perk.
Results
78%
When the club is the main mechanic, 78% of customers who activate the card stay as active members for > 6 months.
×2.4
Club members visit on average 2.4× more often than customers who have not yet enrolled.
Industries where it shines
Frequently asked questions
- No. The perks are templates: % discount, free birthday product, private event, alliance with another merchant. Each one activates with a switch + 1-2 fields. Zero code.
Related features
- Engagement
Digital stamps and rewards — the classic mechanic, done right
The merchant stamps from their dashboard. The customer sees progress on their wallet card. The reward is redeemed in a single tap.
View feature - Growth
Digital gift cards — acquisition via gifting between customers
Your customer sends balance to a friend. The friend activates the gift card in their wallet and shows up at your store. Acquisition without paying for ads.
View feature - Operations
Simple CRM — all your customers, all their visits, in one panel
It's not Salesforce. It's the minimum CRM a local business needs: name, last contact, what they like, what they spent.
View feature
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